AUTOMATION

We work with best-in-class marketing automation technology to help brands personalise and automate their message to market and scale sales. From ecommerce to lead generation, our methodology will help optimise your current workflows to ensure your email and SMS sequences are in top shape.

Why 10XL?

  • Specialist Skillsets

    We only work with market leading specialists, giving us focus and expertise in your specific technology and workflow needs.

  • Customer Data Driven

    We help you understand your marketing automation performance and personas, and map this back into your media plan to create a continual loop of test and learn across all your key channels.

  • Persuasive Creative

    We work with you to build a series of templates for your campaigns and workflows, or manage the whole thing for you and provide content and direction.

  • Maximise Lifetime Value

    The majority of successful brands rely on long-term sales from loyal customers. Grow lifetime value through personalised loyalty and retention workflows.

  • Accelerated Growth

    Get more reach through affiliate and referral marketing campaigns. Automate your marketing funnel, and convert customers into advocates.

  • Proven Workflows

    D2C brands have a set of go-to automation flows for ensuring optimal ecommerce success. We help you audit, set up and maintain your flows based on industry best practices.

How 10XL’s Marketing Automation Works

Discovery Month 1

We start by understanding your goals to design your Marketing Automation plan. It could be new onboarding email workflows, SMS marketing, referral programmes or even lead scoring or CDP implementation. The approach is collaborative and cross-functional.

Build Months 2-3

We begin production of your Marketing Automation plan, building out flows and the program of work, in collaboration with you to ensure automation, messaging and content is on brand and sensitive to your customer needs.

Maintain Month 3+

We’ll help document and embed your new automation workflows within your marketing stack, where tweaks are needed, or simply reporting and integrating workflows with your campaigns. Once the initial build is released, we’ll move to the next phase of testing, reviewing, maintaining and upgrading where further opportunities arise.

Frequently asked questions

  • Marketing automation streamlines and automates marketing tasks and workflows, enabling one-to-one marketing communications at scale, enhancing operational efficiency and driving profitable growth faster.

    It typically involves email marketing, social media, lead generation, personalisation of content, customer segmentation, and campaign management.

    The goal is to target audiences and customers with automated messages across email, web, social, and SMS. These messages are sent automatically, triggered by specific customer actions and events.

  • The time required for implementing marketing automation can vary. Setting up basic email automation might take a few weeks, while a comprehensive strategy involving multiple channels and complex workflows can take several months.

    Continuous refinement and optimisation are part of the process and marketing automation should never be a set-and-forget project.

  • The level of focus on marketing automation should align with your business goals, customer engagement strategies, and resource availability.

    Marketing Automation is powerful program of work for scaling marketing efforts, especially in digital marketing and ecommerce.

    However, a balanced approach is key; while automation can handle routine tasks, human oversight is essential to ensure relevance and appropriate prioritisation.

  • Most mid-large brands have invested heavily into Marketing Automation.

    Marketing automation can significantly improve engagement with customers and prospects, nurture leads, and increase conversion rates.

    By automating repetitive tasks, it allows teams to focus more on strategic work. However, the effectiveness depends on the standard of implementation, quality of content, and understanding of your audience.

  • Successes include increased lead generation, higher conversion rates, improved customer retention, and more efficient resource allocation.

    For instance, clients typically see a significant uptick in qualified leads through targeted email workflows and personalised content delivery, which also leads to higher ROI on marketing spend.

  • There's no one-size-fits-all answer. Automation can be beneficial even for smaller databases, especially if you're experiencing rapid growth.

    The key is whether automation can help you manage and leverage your customer data more effectively.

    For smaller databases, simpler automation tools might suffice, while larger databases may require more sophisticated systems.

Ready to learn more?