DIGITAL MEDIA 

Digital marketing doesn’t have to be hard; outsource your complexity. Grow your brand and execute campaigns with efficiency by leveraging our team of specialists to help maximise your returns.

Why 10XL?

  • Specialist Skillsets

    We only do digital marketing, recruit the best, offer a limited number of services and partner for the rest.

  • Domain Expertise

    We focus on Ecommerce, Health, Wellness, Beauty, Lifestyle and Education. Shared knowledge is smart knowlege.

  • Experienced Team

    Instead of interns, your accounts are run by media veterans who have spent millions of dollars and thousands of hours sharpening their craft.

  • Aligned Incentives

    We bill out at a fixed rate, not a percentage of media spend. Our advice is designed to increase your ROAS, not our revenue.

  • Data-Driven Placements

    Dashboards, advanced tag management, data modelling, creative analysis, AB testing, integration, attribution, AI and more.

  • Omni-Channel

    We look at the big picture; creative, media, marketing mix, landing pages and customer experience.

How 10XL’s Media Campaigns Work

Month 1

We review your marketing engine, fine tune and calibrate as needed. We’ll do research, talk to your team and your customers to build the strategy and help with the production of new creative, landing pages, media campaigns and event analytics setup as needed.

Month 2

We’ll launch your campaign to market, and check in at the two-week mark to adjust tactics if needed. We will talk through our standard workflows and discuss budget, creative and landing pages. We’ll onboard you into our project management software, audit your metrics and set up a real-time campaign dashboard so you can check in on your performance at any time.

Month 3

We’ll have gained a number of insights from your channels, and collaborate with you on launching new creative, audiences and landing pages. Future projects are suggested or adjustments made to business-as-usual strategy. We’ll start running regular AB tests and archive the results to help guide you. We’ll plan any custom reporting requirements and deep-dive into the metrics that matter most to you.

Frequently asked questions

  • We specialise in a range of digital media channels. The right mix will depend on your target audience and campaign objectives. Channels include:

    • Social media platforms (Facebook, Instagram, TikTok, LinkedIn, Pinterest, Snapchat, X)

    • Search engines (Google, Bing, Ecosia)

    • Display networks (Google Display Network, Programmatic, Digital Out Of Home)

    • Video platforms (YouTube, VOD)

    • Audio (Spotify, Digital Radio, Podcasts, Audiobooks + more)


    The focus is on selecting the channels where your target audience frequents and is engaged on, to achieve the best results.

  • The best social media network varies based on your audience and goals.

    For B2C, platforms like Instagram and Facebook are staples for broad reach and engagement.

    For B2B, LinkedIn can be invaluable for networking and professional outreach.

    TikTok's rising popularity makes it a strong candidate for growing demographics.

  • The optimal ratio between brand and performance advertising depends on your business objectives, market position, and growth stage.

    For early stage startups, proving that sales can be scaled through performance campaigns is crucial. Testing messaging and growing initial customer base will help understand audiences and writing brand guidelines. It’s hard to talk to customers, without any customers.

    For small brands or those looking to expand market share, investing more in brand advertising is crucial for building recognition.

    Established brands might focus more on performance advertising to drive immediate sales or leads. A balanced approach is often most effective, adapting the ratio based on campaign results and business goals.

  • Results vary based on strategies and goals but typically include increased brand awareness, higher web traffic, improved lead generation, ROAS and sales growth.

    For example, targeted social media campaigns might boost engagement and customer acquisition, while paid search might drive significant increases in website traffic and conversions.

    You can find a select list of 10XL case studies here.

  • Digital advertising offers several advantages:

    Measurable ROI: You can track and optimise performance throughout the campaign period.

    Targeted reach: Ability to segment audiences and tailor messages.

    Flexibility: Make real-time campaign adjustments based on performance data or live market conditions.

    Cost-effectiveness: Often more affordable with more control than traditional media.

    Engagement: Direct interaction with customers and ability to gain real-time feedback.

  • Ensuring brand safety is a high priority for us. This involves placing ads in contexts that do not harm the brand's reputation, and tailoring media plans to your audiences.

    How we mange this includes using trusted networks, setting up blacklists, carefully selecting ambassadors and advocates, and monitoring ad placements regularly.

    Many platforms also offer brand safety controls to filter out undesirable content.

    For brands that are very conscious of which contexts they are seen within, we recommend running whitelist only campaigns, and excluding platforms like Google and X.

Ready to learn more?