Sounds expensive? It is.

FAQs

How Do I know if my data is bad?

Key signs to look for are unusually low (or high) metrics, gaps where data should be, or numbers mismatching wildly between your analytics platforms and your ecommerce/ERP systems. Often websites are double tagged, not tagged correctly at all or missing key pieces of data due to limitations with the current website’s code.

Can you fix my Google Analytics Installation?

Yes.

What’s the deal with GDPR?

It’s best to ignore it unless you have an office in or deliver to the EU.

If you cannot ignore it, we will help you to understand and com take steps to minimise your compliance risks (as much as possible) with the overly vague and oppressive policies that serve as a tripwire for business that grow too fast within the EU.

How Do I Use Google Tag Manager (GTM)?

We provide 1:1 Workshop training, and supplementary resources to get people started with managing their own analytics tags.

It’s easy to create a natively supported tag and publish to a website, but we would expect most people to take 1-2 years / roughly 1,000+ hours to learn the ins and outs of Google Tag Manager (or similar competing product).

For people with a penchant for punishment and a developer background, Simo Ahava offers technical tutorials on advanced GTM functionality:

Can’t you do this as part of our media retainer?

It’s true that data needs ongoing love and nurturing to be at its best. We also do create new tracking tags and setup conversion goals. This however, is where the media service ends; our media specialists will generate tracking tags for release in the next GTM container version.

Creating a website that is trackable in the first place sits squarely within the domain of website design and development. Some types of sites are harder to track, others, impossible - which leads to new defects being raised and specifications need to be provided for the fix.

This is where consultancy from a different type of specialist is required; an Analytics specialist will usually need to provide development teams with specific tracking requirements that form part of a SOW document, Data capture and API specifications or post launch change request ticket.

In some instances, the cost to fix your website’s tracking capability may outweigh the cost to build an entirely new website from scratch. The most efficient time to be thinking about website analytics and tracking requirements is at the wireframe stage of any new website build - this is when the analytics team should get involved to provide consultancy and help you avoid any unfortunate pitfalls.

Can you integrate data between my 3rd Party marketing systems?

Possibly. The odds are good if they have well documented API’s, support Zapier or can be connected by a mainstream CDP such as segment.io or lexer.io

However, If these are bespoke marketing systems or middleware built internally by yourself - we are unlikely to be able to help for any kind of realistic fee due to technical complexity. We generally recommend that anyone outside of Fonterra stick to using well documented, best in class martech for its easy integration capability.

If you are Fonterra; Hi Mark, we should catch up for another beer sometime.

Can’t I just hire my own Analysts?

You would need to find one that specialises in Digital Analytics. It’s a different beast entirely. A “full stack analyst” is as fantastical as a unicorn, generally you would need a minimum team size of three to cover off all the reporting, capture, cleaning, integration, visualisation, analysis, QA and strategy work that needs to be done.

And then there’s the data science roles to consider beyond that. We wish you the best of luck in your endeavors