120% YoY Revenue Growth
10XL takes Ashley & Co. forward in multi-year partnership.
The Story
Ashley & Co. are scent pioneers, crafting products for the home and everyone in it.
What began over a decade ago as creative experiments involving potions and concoctions informed by founder Jackie Ashley’s memories of exotic travel, and a childhood growing up in Hong Kong, is today, a modern day scent company designing daily moments of joy, peace, and tranquillity through habitual rituals and scents.
The Challenge
Primarily focused on bricks and mortar and traditional channels, Ashley & Co. knew digital marketing was a critical component missing in their marketing stack.
Without in-house expertise, they weren’t sure where and how to start but knew that it was important to honour and maintain their very unique brand essence while doing so.
The Solution
A multi-year collaborative partnership built on test-and-learn methodology
As a data-driven media agency, 10XL was engaged to guide and support Ashley & Co’s foray into digital marketing.
Starting with an insightful analytics and audience analysis, what followed has been a multi-year journey of data-backed test and learn cycles, campaigns, and gradual scaling of performance and investment in Ashley & Co.’s digital marketing capabilities.
All the while keeping in step with the marketing team and company’s founders to continually educate and ensure understanding of strategies and tactics employed through an unprecedented global pandemic and the constantly evolving challenges in ecommerce, digital media, data, and privacy landscape.
Specialist services rendered:
Digital Analytics Management
Search Engine Optimisation
Digital Media Management
Marketing Automation Strategy & Management
Campaign Strategy, Planning & Implementation
Brand Strategy Development
User Journey Mapping
Data-driven Persona Reporting
Media-Mix Modelling
Synthetic Persona Research and Pretesting
Platforms utilised:
Shopify
Klaviyo
Hotjar / MS Clarity
Meta Advertising
Google Advertising
Microsoft Advertising
Programmatic Media
Google Analytics
Google Tag Manager
Google Data Studio
OpenAI
Massive year on year growth
+120% Sales Revenue
With a solid foundation of testing, data and collaborative processes, the 10XL team continues to support Ashley & Co. in leveraging insights while seizing new opportunities arising from the ever-changing digital landscape.
You can discover Ashley & Co. online or at a boutique stockist near you.
For more ecommerce magic, get in touch with the 10XL team.
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