2600% ROAS
10XL drives ticket sales for New Zealand’s Biggest NY Festival
The Solution
Rhythm and Vines isn’t just another music festival. Its unique advantage lies in its two decade-long legacy of epic good times, fearless attitude, and a beautiful backdrop – set among the scenic vineyards of Gisborne. It promises not just music and sound, but an unforgettable experience.
While we knew it was a crowd-favourite NY affair, we didn’t know which creative formats, assets and messaging would go the furthest with various audience segments. Digital measurability would be key to unlocking and optimising profitability — a fresh approach for the Rhythm and Vines team
The Challenge
In a world drowning in digital noise and endless options, Rhythm and Vines, a global New Year's festival favourite, found itself faced with the challenge of cutting through during competitive sales seasons
How we raked it in
Digital UX advisory and refinement
Multi-platform third-party conversion tracking
Interest and persona audience targeting on Meta and TikTok
Custom audience targeting and remarketing on Facebook and Instagram
Multi-format ad creative production
AI-driven optimisation
Sell out performance
+2600% ROAS on Digital Advertising Spend.
For the first time in a two-decade history, scalable digital campaigns were unlocked with a clear measure on not just ROAS but the creative and messaging responsible for key outcomes throughout the customer path-to-purchase.
Join the festivities and keep a lookout for the next Rhythm and Vines event online. To unlock scalable digital growth, get in touch with the 10XL team.
For more digital marketing magic, get in touch with the 10XL team.
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