Manufacturing 169% Sales Growth and 47% New Customers
How 10XL helped Mood grow market share, transforming more living spaces into stylish sanctuaries with quality craftsmanship.
The Challenge
Mood had big goals but a tough reality staring them down: their previous performance marketing agency delivered underwhelming performance and they were headed into even more challenging economic conditions. Every dollar spent was crucial. Yes, they had fantastic products and services, but they needed more eyeballs, more consideration, and better marketing results.
The Insight
While Mood’s website is set up as an online store on Shopify, some of their most profitable sales come from kitchen and bathroom renovations. However, marketing campaigns were not set up to track and optimise for leads, lead quality and lead values.
Refining the initial brief to not only drive ecommerce and retail sales but to also prioritise high-value leads and leverage opportunities for cross-selling custom furniture, off-the-shelf products and design consultations was key to smashing through previous performance ceilings.
How we manufactured marketing results
Developed a measurement plan and data strategy that tracks and measures multiple conversion events, not just ecommerce transactions
Refined brand messaging to focus Mood’s value proposition and unique selling points
Diversified funnel testing and optimisation across three distinct user journies; Homewares & Furniture, Custom Orders, and Renovations
Custom audience targeting and multi-layered campaigns across Meta, Search, and TikTok; creating demand, quality leads and driving supplementary conversion actions
Controlled creative experimentation and optimisation across digital media and website UX
More Industry Leading Results
