+92% leads generated
How 10XL helped mortgagehq drive their mission of turning Kiwi property investment dreams into reality
The Challenge
In the competitive mortgage industry, even trusted names like mortgagehq can find it challenging to engage potential customers. Sprinkle a dose of economic instability and the hurdles are amplified.
The Insight
MHQ is not your typical mortgage broker. Their unique proposition is to help clients discover and realise the potential for property investment to be the bridge that connects current realities to future financial dreams.
With a view of mortgages as an investment strategy rather than transactional bank loans, we needed to redefine the meaning of success for digital marketing. This meant going beyond just looking at weekly or monthly results. Stringent measurement planning, full-funnel marketing, and targeted audience segmentation would prove critical for driving brand and performance quality for the long haul.
How we created marketing leverage
Developed a growth and data strategy to get clarity and alignment on marketing and data requirements
Refined brand strategy for increased focus on strategic purpose and messaging
Implemented multi-channel, consolidated event and conversion tracking
Diversified funnel testing and optimisation
Custom audience targeting and multi-layered campaigns across Meta, Search, Video and Programmatic; driving future demand, quality leads and supporting conversion actions
Controlled multi-format creative experimentation and production across digital advertising and website UX
AI-driven optimisation
Outstanding Yield
92% increase in leads generated
53% decrease in costs-per-lead
73% increase in opportunities for advisors
15% increase in settlement value
Year-on-year growth in the slowest property market
since 1983
Start moving towards your financial goals faster and with more confidence with the mortgagehq team by your side.
For more digital marketing leverage, get in touch with the 10XL team.
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