Record-setting 2600% Return on Ad Spend
A sell-out result for NZ’s biggest NY festival; Rhythm & Vines
The Solution
Rhythm and Vines isn’t just another music festival. Its unique advantage lies in its two-decade-long legacy of epic good times, fearless attitude, and a beautiful backdrop – set among the scenic vineyards of Gisborne. It promises not just music and sound, but an unforgettable experience.
While we knew it was a crowd-favourite NY affair, we didn’t know which creative formats, assets and messaging would go the furthest with various audience segments. Digital measurability would be key to unlocking and optimising profitability — a fresh approach for the Rhythm & Vines team.
The Challenge
In a world drowning in digital noise and endless options, Rhythm & Vines, a global New Year's festival favourite, found itself faced with the challenge of cutting through during competitive sales seasons.
How we raked it in
Digital UX and refinement
Multi-platform third-party conversion tracking
Interest and persona audience targeting on Meta and TikTok
Custom audience targeting and remarketing on Facebook and Instagram
Multi-format content production
AI-driven creative optimisation
Sell-out results
2600% ROAS on Digital Advertising Spend
For the first time in a two-decade history, scalable digital campaigns were unlocked with a clear measure on not just return-on-ad-spend (ROAS) but the creative and messaging responsible for key outcomes throughout the customer path-to-purchase.
Join the festivities and keep a lookout for the next Rhythm and Vines event.
For digital marketing magic, contact the 10XL team.
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