2400% Digital Media ROI
A 10XL case study for change makers; PREKURE
The Story
PREKURE is a social enterprise on a mission to reduce chronic disease and extend the human health span.
Alongside inspiring the conventional healthcare systems around the world towards a more preventative focus, PREKURE also provides education, training, and accreditation of health, nutrition, and wellness coaches focused on lifestyle medicine approaches to prevent diseases rather than solely treating symptoms.
The Challenge
After establishing product-market-fit and achieving early growth, the turbulent tides of Covid-19 disrupted PREKURE’s sales trajectory. With a big wave of uncertainty in market, prospective customers require more time to consider high-ticket commitments like PREKURE’s online training options, while also facing additional sets of critical purchase questions. What was once a relatively frictionless sales and marketing process now proved to be full of optimisation opportunities.
The Solution
Drive Media Efficiency, in an post-iOS 14.5 world
Putting the customer first, the 10XL team led with a Customer Lifecycle Modelling exercise to collaborate with PREKURE on specific needs and requirements throughout their customers’ journey. This allowed a holistic view of customer needs and enabled a surgical approach to prioritising opportunities at hand, generating leads at a fraction of previous cost. With Prekure’s revamped internal process, product, and financing options they were able to continue providing even better lead to sale conversion rates over time.
Specialist Services
Customer Lifecycle Modelling
Marketing Automation Planning & Setup
Lead Score Planning & Implementation
Email Workflow Planning & Implementation
Sales Performance Workshop & Process Development
Digital Advertising Management
Brand Creative Workshop & Production
Digital Analytics Upgrade & Analysis
Campaign Strategy, Planning & Management
Campaign Creative Conceptualisation, Production & Optimisation
Deal Analysis & Reporting
Hubspot
Meta Advertising
Google/Youtube Advertising
Linkedin Advertising
Google Analytics
Google Tag Manager
Google Data Studio
Platforms Utilised:
ROI Growth (over time)
What followed was a progression of focused projects, both internal and agency lead, starting with advancing PREKURE’s marketing automation infrastructure to better support a lean startup team, moving more leads through the lifecycle with automated workflows, lead scoring, and a refined sales process. Then came the additional fuel of higher quality leads, generated with strategic, omnichannel paid media campaigns which were continually improved upon with data-driven creative optimisation.
Hubspot Media ROI%
Optimal Results
2400% Digital Media ROI on closed Hubspot deals
Agencies providing siloed services are an antiquated approach, with PREKURE, we help assist through insights at each step of the sales funnel. Through a constant focus on customer needs, data and test and learn processes, the 10XL team helps PREKURE improve marketing outcomes dramatically throughout 2023, building ontop of an already impressive media ROI and contributing to more leads generated, qualified customer conversations and deals closed.
You can learn more about PREKURE and maybe even join the mission to champion ‘Prevention as Cure’ online
For more digital marketing magic, get in touch with the 10XL team.
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